Don't wet yourself

Sometimes I see an ad and I think to myself gee that's clever.

This is one of those occasions. It's by multi awarded Swedish agency Åkestam Holst.

Do a wee on the ad and if you're pregnant it'll reveal a discounted price on a baby cot.

In case you were wondering it uses the same tech as pregnancy testing kits.

So yes. Clever ad.

But seriously readers what is the point?

Who else would be shopping for a cot or crib other than expectant parents.

So whilst I admire the cleverness I can't help wondering what is the point?