Friday, June 23, 2017

KISS - Keep it simple stupid

Forget design thinking for a minute and think advertising.

You can keep it simple. Really simple.

Or singled minded as we like to put it.

Or you can cram a million and one benefits into a brief and end up with an ad that trys to say so much it ends up saying nothing.

To nobody.

Except the client.

Thursday, June 22, 2017

Crafter Ballet



I could sit and watch this all day. But to be honest I'd rather sit and watch the rooftop scene from the original Italian Job which is where the inspiration for this idea was borrowed from.

Wednesday, June 21, 2017

Surprise Surprise!

As Albert Einstein once said; For every action there is an equal and opposite reaction.

When will digitally obsessed marketers start to acknowledge this?

Tuesday, June 20, 2017

Al washed up



More fun from the always reliable W+K London. Although I can't help wondering if anyone is still washing dishes by hand in the sink these days.

Monday, June 19, 2017

Damn Russians!



Friday, June 16, 2017

Some things never change

Ten years ago I was working on the launch of the all new Falcon for Ford.

I was part of a broad team so a lot (and I do mean a lot) of ideas were generated.

Over the course of what seemed like a lifetime close to 50 (yes 50) TVC concepts were presented to the client.

In the end the ad that was created was in essence a car driving along a winding road.

The accompanying outdoor campaign consisted of posters of the car with a Ford logo.

I was reminded of this by the Corsair ad above that I found on a Tumblr yesterday.

After all these years (and with so much more money and technology) auto advertising hasn't really changed.

Agencies and their creative people can come up with as many ideas as they want.

But in the end auto makers feel more comfortable running TV spots of cars driving on winding roads and posters of the car on a three quarter angle with a logo. 

Thursday, June 15, 2017

Rotten to the core



John Lydon can often come across as someone who trades on a past notoriety that was 40 years ago.

But every once in a while he brings his natural self to the camera. And it's riveting.

Huge kudos to Happy Brush and their agency Amsterdam Berlin for pulling off this lovely content idea.


Wednesday, June 14, 2017

Everyone's creative*


Tuesday, June 13, 2017

Best TV on Earth?



This new Sony Bravia spot is lovely. Beautifully shot. And great music. But am I the only person who longs for the days when all you needed to sell a great TV was a truckload of coloured balls bouncing down the street? 

Monday, June 12, 2017

Focus Group Wisdom



Friday, June 09, 2017

Good old days?

I've written before about popular tech and features that have been retired over the last few years.

Here's another example.

I wonder how many people using PCs remember when the was an eight character limit on PC file names?

Not too many I reckon.

Thursday, June 08, 2017

Apple Security



This is one of a series of eight iPhone commercials.

They're not all as good as this one.

But they're simple. Stylish. And very single minded.

Oh and I like 'em!

Wednesday, June 07, 2017

Nice copy


Tuesday, June 06, 2017

Pornhub turns 10



Watching this 10th birthday ad is giving me flashbacks to the original Austin Powers movie.

Is it a good ad?

To be honest I have no idea.

The whole thing feels kinda corny and the 'sex' scenes are a little over the top.

Then again that's what most porn is like. At least from what I've heard! ;-)

Monday, June 05, 2017

Topical Snickers

Those who know me know I love a good topical ad.

Sadly they're pretty rare these days. In the newspaper anyway.

But in social media they seem to be thriving.

OK. So maybe thriving is an overstatement.

But at least topical ideas are alive and well on social. As this beauty from Snickers clearly shows.

Friday, June 02, 2017

Tomorrow never knows

Found this pic on a Tumblr that had been gathering dust for a while.

So an old ad. But still damn good.

Thursday, June 01, 2017

The unknown Twin Peaks



Well the much hyped return of Twin Peaks happened last week.

I haven't watched it so don't expect an opinion from me.

But what many people don't realise is David Lynch already brought back Twin Peaks in the mid nineties for a series of Japanese ads for Georgia Coffee.

Most of the ads are on YouTube. They're well worth searching out.