Engagement vs Broadcast

I have no idea who Matt Goulart is but he is absolutely spot on.

Far too many people on the client-side seem to think that social media is all about telling your fans and followers about you.

And then these self same marketers wonder why people aren't engaging with their tweets and posts.

It's almost as if they think that people go on to Twitter for the sole purpose of reading 140 character brand messages.

or maybe they do and I have no idea what I'm talking about!