When will they learn?

 I've spoken many times about brands delegating social media to junior team members.

Now obviously I don't know it was a junior that posted the tweet above but I'd say it's very strong possibility.

Honestly. When are brands going to learn?

Brand essence and tone of voice are far too important to trust with people who don't have a great deal of experience with them.

And as for the lame arse apology below. Well the less said the better I reckon.