Saturday 26 January 2008

The best ad isn't always an ad


No disrepect to Strawberry Frog, who I'm sure are every bit as good an agency as people in adland say they are, but I'm getting a bit tired of pundits in the blogosphere celebrating their work for Ontisuka Tiger.

It's all a bit too try hard for me.

In fact, I'm gonna go out on a limb and say the these cool Japanese sneakers pretty much sell themselves.

I just don't think the Strawberry Frog work has anything interesting or exciting to say.

The best Tiger ad ever made is, I reckon, Tarrantino's Kill Bill.

In fact I have it on very good authority that sales of Tigers have never been the same since Uma Thurman hit the House of Blue leaves in her sexy yellow Tigers.