Danger danger!

Here in Australia we seem to have more than our fair share of ads killed off by wowsers.

It seems we're not the only ones.

A UK ad for Powerade has just been banned by the advertising watchdog.

Why?

Because it featured someone riding a bike without a reflective vest or a headlight.

Seems a viewer complained that the ad was condoning behaviour that was prejudicial to health and safety.

And the advertising watchdog agreed.

Madness!