Monday 10 July 2006

Werthers kills off Grandpa

The Grandpa from the Werther's Original ads was almost as annoying as Grandpa Joe from the Willy Wonka movie.

But that's no reason to kill him off and replace him with a cliched father and son chatting about new fangled gizmos like iPods and X-Boxes.

According to Werthers marketing director Anne Hollamby, "Grandpa doesn't reflect people's lives today." So McCanns have rung in the changes with a new father and son tvc.

Best steer clear of the supermarket as I feel a grey market backlash coming on.