Thursday 13 July 2006

Comics start getting clever


As I kid I was always fascinated by the ads in comics. All that American stuff they were hawking always seemed so exotic to me.

Well it seems ads in comics have gotten a little smarter these days with the launch this month of Rush City by DC Comics.

The star of the new comic will be seen hurtling to the rescue in his bright shiny Pontiac Solstice in a canny tie up by DC and General Motors.

Apparently this is not a new phenomenon with Marvel Comics and Nike getting in bed together for the recent New X-Men comic series.