Friday, June 24, 2016

Are you a storyteller?


Thursday, June 23, 2016

Get a real job

I've lost count of the number of times I've said to colleagues at work that advertising sure beats having a real job.

I know this to be true because I've had real jobs.

Which may well explain why this campaign by Jung Von Matt struck such a chord with me.


Wednesday, June 22, 2016

Japanese ad for President Trump



The prospect of Donald Trump as US President frightens the life out of me. The guy seems to get more than a little crazier with each passing week.

Video editor extraordinaire Mike Diva shows us what a Trump presidency would look like. Japanese style!

Utterly crazy. But probably not as crazy as the man himself. Trump that is not Mike Diva!

Tuesday, June 21, 2016

Scandinavian minimalism

It's damn hard to see the logo or read the copy on any of these ads.

But man oh man how beautiful are they?

I can't imagine how long it must've taken to set up these photos.

In case your eyesight is as poor as mine they're by Hasan & Partners in Finland for Metsa Wood.

Click the pics for a better look.


Monday, June 20, 2016

#Predatorwatch



One of my kids emailed me this video on the weekend.

I was ready to switch it off after a few seconds as I thought it was yet another dull agency case study.

Fortunately I didn't as it turned out to be a very clever idea.

Creative by Canadian agency Crossette. 

Friday, June 17, 2016

Ad block this!

I often use the expression the headline is doing the heavy lifting.

This Danish bus-panel is a great example of what I mean.

Or is it?

Put this headline on a banner ad and it doesn't work.

Which means it must be the use of a bus-panel that's doing all the work.

Or is it, as is so often the case, a connection of two unrelated things.

Ad blocking is happening online.

So they chose to highlight the problem offline. On a bus.

Bingo!

Thursday, June 16, 2016

Cute and clever


Wednesday, June 15, 2016

Cheeky marketing

This very clever piece of advertising point-of-sale was probably whipped up by some smartarse working in the store.

Isn't it amazing how creative we can be when no marketers, strategists, art directors or copywriters are involved?

Tuesday, June 14, 2016

It Ran - Or did it?


Scam ads. Scourge of the ad industry.

So a couple of canny creatives came up with an idea to (semi) legitimise them.

It Ran.

A magazine filled from front to back cover with nothing but ads.

To be honest it's not that different to running scams in local newspapers.

Although the cost of running the ad does go to charity.


Monday, June 13, 2016

Weighty ideas

I remember when I was a young fella hawking my folio around, being told that anyone could come up with a great idea, but that what creative directors were really interested in were campaignable ideas.

This Weight Watchers ad I saw on an ad blog made me laugh. A lot.

But let's be honest it is pretty much a one-off idea rather than a campaignable thought. Still fun though!