Thursday, May 25, 2017

Day that Shazam forgot

The cynic in me wants to say that this case study appearing during 'awards season' makes me wonder whether it may or may not have a scent of 'made for awards' about it.

But given my mother-inlaw has been developing Alzheimer’s in recent times it really hit home.

So thumbs up for a very clever idea from Innocean. And fingers crossed it helps make a difference.

Wednesday, May 24, 2017

Radiohead goes floppy

You know you're getting old when an album from a few years back is being re-issued in a 20th anniversary edition.

Yes that's right folks - life moves pretty fast as Ferris Bueller said 31 years ago!

Anyway remember last week I posted about disappearing tech? Well here's another great example.

An OK Computer screensaver on a floppy disc.

Screensavers are definitely old hat these days. And Apple ditched the floppy drive about a year after OK Computer was released.

Which makes me that that maybe, just maybe, there's an opportunity to create a technology museum.

Nothing too hi-tech. Just a place to showcase the fun features and products that have come and gone in my lifetime.

Hmmm! Maybe I should do a Kickstarter? 

Tuesday, May 23, 2017

Toyota senses safety

What I find fascinating about this campaign is that it wasn't created by Volvo.

I mean they have built their brand on safety.

They've even used crash test dummies (if memory serves).


A very cute little idea that clearly demonstrates the amount of safety features built in to modern day vehicles.

Monday, May 22, 2017

Hungry garages

Fun campaign out of Argentina for McDonalds drive thru.

Tagline is 'Don't Go Home Hungry'.

Great to street art used in a way that still feels like street art.

I like it. A lot.

Friday, May 19, 2017

Technological memories

From VHS to the iPod during the course of my life I've seen many new technologies come and go.

The iPhone is ten years old and already many of it's main features are consigned to the past.

Like the 'Slide To Unlock' feature.

I was fascinated by it when I got my first iPhone.

Whereas nowadays all I need is a finger print.

Who knows what hot tech feature is destined for the trashcan next?

Thursday, May 18, 2017

Layout & Design

There are YouTube 'how to' videos for practically everything these days.

I love that people make and share them.

It's what the true community spirit of the internet is all about.

This particular video is a cracker. Especially if you like to tinker with layout and design. 

Wednesday, May 17, 2017

Kardashian goes underground

Apparently this campaign has caused a bit of a stir in the London Underground.

In fact fourteen people have complained to Advertising Standards that the campaign promoted an unhealthy and competitive approach to dieting.

Which of course it does. But so what!?

Personally I'm more offended by the line - Can You Keep Up With A Kardashian?

Tuesday, May 16, 2017

Ajax removes grime

Reverse graffiti (cleaning off grime) to create an image has been around for a while.

There are examples on most street-art blogs and sites.

So there's nothing new in this idea for Ajax from BBDO in Sweden.

But what the hell. The average punter doesn't know or care about that.

Because ultimately this is a terrific product demonstration.

Monday, May 15, 2017

Age is just a number

Let's face facts. Advertising is a young person's game.

To be still gainfully employed in an agency once you pass 45 you generally need to be in senior management.

And I've seen far too many friends and colleagues 'pensioned off' even though they are still at the top of their game.

Yet, as this clever campaign by Mark Moll shows, many people don't truly hit their straps until they reach the age that agencies consider to be over the hill.

I very much doubt this campaign will solve the adland ageism problem. But it sure as hell provides some compelling food for thought.

Friday, May 12, 2017

Never give up