Monday, September 22, 2014

What makes Guinness so special?



For me Guinness is one of the world's greatest brands. Yet it's a drink that's hard to love for many people.

Anyway I love it. And I'm proud to say I worked on it when I was in London.

I also visited the brewery in Dublin on my 40th birthday.

So I think you can imagine how much I love this brand film with a seriously good narration by Cillian Murphy. 

Friday, September 19, 2014

The Ice Bucket Challenge

Seems to me that articles and opinion pieces about the ALS Ice Bucket Challenge are currently taking up more of my Linkedin feed than Ice Bucket videos themselves.

It's like everyone is either doing it or writing about it.

Except in the boardrooms of corporations where half arsed marketeers are currently struggling to come up with their very own 'ice bucket' viral.

Oh well...

Thursday, September 18, 2014

The breath holder



This has to be the nicest ad I've seen for this category.

Really simple. Really sweet. And really powerful.

Wednesday, September 17, 2014

Let me be brief



Gotta say I like the look of this film.

In fact I'm hanging out for it so I can play it for my colleagues at work.

And if Mr Frank Gehry himself says a good brief is important then why oh why do we continue to put up with substandard ones?

Tuesday, September 16, 2014

Should you check your email?

Pretty hard trying to read this email so maybe try clicking it to make it bigger. Failing that maybe go check your email. 

Monday, September 15, 2014

How they make Crayolas



This afternoon I had to go with my son the the art supply store to pick up some art supplies.

Used to be he was happy with a set of felt tip pens or a box of Crayolas. Not anymore.

Anyway wandering the store choking on some of the prices I couldn't thinking back to how much Max loved Crayolas when he was little.

Which may explain why I enjoyed this little film so much. 

Friday, September 12, 2014

Restaurant at Harvey Nichols

When I lived in London I often used to see Harvey Nichols posters in the Underground.

And I imagine at full size these beautifully art directed posters would look quite wonderful.

But even tiny like this they are still beautiful.

You just need to squint a little before you get them.



Thursday, September 11, 2014

Next time label it



Always wanted a labeller when I was a kid. Now I simply wish I'd made this ad. 

Wednesday, September 10, 2014

The importance of kerning



Tuesday, September 09, 2014

Stan and Seth

No I haven't seen this person.

Yet.

But that is all about to change.

I'll be at the Art Gallery of NSW today where I will be spending the day with Seth Godin and a handful of marketing types.

To say I am excited is a major understatement!