Tuesday, January 17, 2017
Monday, January 16, 2017
Break free with Adidas
This film has gone totally viral while I've been away on holiday in New Zealand.
And is it any wonder?
Beautifully made and a genuine tugger of heartstrings. I doubt Adidas could ever make something as genuinely emotive as this piece by fourth year film student Eugen Merher.
Watching the old guy hold back the nurse as the hero runs free reminded me a lot of the closing scene from Cuckoos Nest where the Chief breaks the window with the water fountain.
What a great ad to kick start 2017 on BrandDNA. If only it was an actual ad...
Friday, December 23, 2016
Thursday, December 22, 2016
Great for Christmas games
Wednesday, December 21, 2016
Farewall Mr Waldie
I was saddened to hear of the passing of Brit creative Alan Waldie.
In the early part of my career I had a VHS tape of D&AD winners that a pinched from the TV production department during my work experience at McCann.
After much research I came to know the names of the people behind my favourite spots.
One of them was Alan Waldie who sadly passed away recently.
This 'My Fair Lady' inspired spot is one of my faves of his.
Tuesday, December 20, 2016
Go away Star Wars
Monday, December 19, 2016
DJ Shadow & Matt Devine
Earlier this month I was shooting a TVC with Matt Devine. At dinner one night I asked him what he'd been working on recently and he mentioned a DJ Shadow video clip that had yet to be released. Well now it has. Enjoy!
Friday, December 16, 2016
Watch & learn kids
Putting a folio together was far simpler when I was young.
Print. Poster. And a couple of scripts.
Today there's a multitude of media. Not to mention ideas for apps and webstuff.
Which means many of the junior folios I look at feature work that needs explaining.
A lot of explaining.
This video from the D&AD is a must watch if you are a junior.
And even if you aren't.
As it shows you how to make is easy for people to understand and fall in love with your ideas.
You can thank me later.
Thursday, December 15, 2016
Just do it
I'd been in the job just two years when my creative director departed.
Senior people in the agency suggested my art director and I put ourselves up for the role as joint CDs.
She was keen but I most definitely wasn't.
In fact I still considered myself a junior if truth be told.
Then the unexpected happened. The ECD offered me the job.
I told him I didn't think I was ready.
But he most certainly did.
I've been a CD now on and off for the best part of 20 years.
So if you ever find yourself thinking you aren't ready to do or try something don't worry. Just do it.