Friday, October 31, 2014

Lacoste puppy



Done well there's a lot to love about brand Vines.

And I really love this one from Lacoste.

No idea why.

Other than that it's kinda cute and has a dog!


Thursday, October 30, 2014

Fashion or Porn

From the early days of Calvin Klein to American Apparel the use of sexually suggestive imagery is commonplace.

And every time a suggestive campaign breaks there is always an outcry from one consumer group or another.

Now some clever character has created Fashion Or Porn.

A fun interactive game where you determine whether an image is taken from porn or advertising.

Click here to go play.

Wednesday, October 29, 2014

Fear not

If you don't make mistakes you're not trying hard enough.

Don't know who said that but I do know that it's true.

Tuesday, October 28, 2014

Life as a freelancer

Swap out the word artist for creative and this comic sums up life as a freelancer.

I learnt a lot from my last stint.

In fact I used the experience to create this Survival Guide.

Monday, October 27, 2014

Mad Men vs Mavens


Much as I admire beautiful long copy ads, I have to confess I don't have the stamina to read them.

We don't see much of that kind of advertising these days.

And to be honest great advertising writing takes many forms today. Not just print.

This video gathers great writers young and old to share and discuss their thoughts on copywriting.

Sadly it doesn't put them together.

Although I hear a second film where this happens is in the works.

It's well worth a few minutes of your time. 

Friday, October 24, 2014

Almost Halloween

I don't know if this is a real press ad or a scam but I do know it made me smile.

Which is a good thing on a Friday morning. Right? 

Thursday, October 23, 2014

Fact or Fiction?

I can't believe the amount of media coverage garnered by the recent story about Apple and Facebook incentivising female employees to freeze their eggs.

Actually that's not completely true.

I can believe it.

People are outraged. As they should be.

But I can't help thinking this is some sort of ad agency viral stunt type thing.

Of course I can't prove this.

But if an egg freezing video picks up a bunch of awards at Cannes next year please come back and leave an "I told you so' comment. 

Wednesday, October 22, 2014

Bonny Beckham in the highlands



Guy Ritchie behind the camera. David Beckham in front of it. Plus a soundtrack by Alt-J.

Yet all this ad left me wanting to do was go to Scotland.

I went to Edinburgh once. It was lovely.

But the landscapes featured in this film for Haig Club are nothing short of ravishing. 

Tuesday, October 21, 2014

Make me wanna buy

I was helping judge the end of year folios from a creative course the other day.

I was surprised that not a single student had done a piece of work that I'd consider to be offensive.

Bad yes. Poor taste absolutely. But nothing offensive.

Which made me kinda happy to be honest.

Why?

Because I've seen more than my fair share of student folios with ads designed to shock.

Ads that a good creative director would kill off at concept stage.

Which makes me think that the creative people who are generously giving their time to help young wannabes are instilling in them a good sense of what a great idea really is. 

Monday, October 20, 2014

Keep your awards to yourself

Recently I went to visit an agency that has won a veritable truckload of awards in recent times.

As the lift doors open and I walk in to the agency reception all I can see is an impressive (and imposing) collection of trophies.

Not one or two. Dozens.

All of them displayed behind glass throughout reception.

To be honest I found it a tad desperate.

I believe in awards and award shows. And I also believe an agency should be proud of their achievements.

But this just reeked of arrogance.

I was telling a friend who worked there about the first time I went to the Campaign Palace as a young creative.

At the time it was the greatest agency in the country and easily one of the best in the world.

Did they have awards festooned all over their reception?

No.

They were all dumped in a wheelbarrow that was sitting below the spiral stairway that led up to the upper floor of the agency.

That dismissive acknowledgement of the importance of awards to a multi-award winning agency thrilled me as a young man.

As a grey haired industry veteran the ostentatious display I saw last week most definitely did not.

Pic via