Thursday, October 02, 2014

Driving & drinking

Now this is clever.

Obviously wouldn't work in a pub or bar as they serve beers without the lid.

But for six packs and drinks at home I reckon this is a cracker.

Love to see one of our Aussie beer brands pioneer something like this.

Wednesday, October 01, 2014

Volkswagen advertising

Lovely bit of vintage advertising I stumbled across on the weekend.

Beetleboards.

They were the creation of Charles Bird a youth marketing specialist in the early '70s.

As a youth marketer he was a regular visitor to college campuses where he noticed the popularity of VW Beetles amongst students.

So he decided to turn them into mobile billboards.

Students we put on contract and paid $20 a month to drive them.

Nothing new or exciting about all this sort of stuff these days.

But back in 1970 it most certainly was.



Tuesday, September 30, 2014

In thru the out door

Found this on a Tumblr.

Not sure if it's a print ad or an ambient piece.

Either way it's kinda clever. 

Monday, September 29, 2014

Can airport parking kill?

If there's anything about airport parking that could kill you it's the actual cost of the parking.

Obviously airportparkingreservations.com thought there may be other factors.

They also thought it was funny when they sent out the email above.

An email that a helluva lot of people didn't find funny. At all.


Friday, September 26, 2014

The Rod Stewart t-shirt

At just $4.99 who could resist? 

Thursday, September 25, 2014

Imperial Stout 426C please

Everyone loves Pantone cards. In fact I'd go so far as to say they're iconic.

But I never expected them to become the inspiration for beer packaging.

These cans were designed by Spanish agency Txaber and each can matches the colour of the beer variety inside.

They have aluminium bottles just like this too.

Here's hoping the beer tastes as good as the packaging.

Wednesday, September 24, 2014

Listen to Tina Fey



Tuesday, September 23, 2014

Brand meme overkill

Somebody retweeted this on my Twitter feed the other day.

Have to admit it caught me eye.

And then I saw this. And this. And this. And this...





Monday, September 22, 2014

What makes Guinness so special?



For me Guinness is one of the world's greatest brands. Yet it's a drink that's hard to love for many people.

Anyway I love it. And I'm proud to say I worked on it when I was in London.

I also visited the brewery in Dublin on my 40th birthday.

So I think you can imagine how much I love this brand film with a seriously good narration by Cillian Murphy. 

Friday, September 19, 2014

The Ice Bucket Challenge

Seems to me that articles and opinion pieces about the ALS Ice Bucket Challenge are currently taking up more of my Linkedin feed than Ice Bucket videos themselves.

It's like everyone is either doing it or writing about it.

Except in the boardrooms of corporations where half arsed marketeers are currently struggling to come up with their very own 'ice bucket' viral.

Oh well...