Friday, December 02, 2016

Yesterday's advertising

Two years ago this was a clever ad.

Today it doesn't work any more because Apple killed off the 'slide to unlock' feature.

Amazing the unexpected impact of technological change.

Don't you think?

Thursday, December 01, 2016

Words at work

Nothing I love more than beautifully set type.

Sadly it's a dying art. Especially online.

But it's very important to me.

If only clients cared about it as much as I do.

Wednesday, November 30, 2016

More Community cycling

 Got an email last night about the bike helmets campaign by The Community I posted yesterday.

Seems the agency has a thing about bikes and cycling.

Case in point this cute campaign to promote cycling in Buenos Aires.

Surprised I hadn't seen it before given it won the Print Grand Prix at Cannes last year!


Tuesday, November 29, 2016

Nutcase helmets

What I love about these ads by Miami agency The Community is they show the benefit rather than the product.

They're bloody eye catching too.

But if I head into my bike shop how do I go about recognising the Nutcase helmets?

After all they all look pretty much the same.

Or perhaps that's the point?


Monday, November 28, 2016

A preposterous video



Guaranteed that at least one of the absurdities featured in this fun film will turn up in an ad within the next twelve months.

Friday, November 25, 2016

The other Bic problem

Love this ad. A very cute idea.

But Bic pens?

Hate them.

Always go dry when I need to scribble an idea in a hurry.

And always fail to survive my pen chewing habit.

Which may explain I don't use them.

Thursday, November 24, 2016

The horseless carriage

Now this is how you make an ad. With a focus on benefits rather than the product.

Mind you there was probably nothing better to say about the new horseless carriage way back when. 

Wednesday, November 23, 2016

Fear of the unknown

You have nothing to fear but fear itself.

I can't remember who said that but it's true.

At least it is when it comes to the world of commercial creativity.

Yet so many people go through their lives in adland afraid.

Afraid to speak up.

Afraid to give their opinion.

Afraid of being wrong.

Afraid of looking stupid.

Afraid of failure.

Trust me kids. I've been retrenched from WPP not one but twice.

I helped start and agency and walked away after a year.

I chose to focus on direct and digital when big TV was the place to be.

I chose to go work in London in my late thirties rather than my twenties.

And I walked away from the Aus agency of the year to go work for a tech company.

Was I afraid when I did these things?

Damn right I was. But I did them anyway.

Why?

Why the hell not!

Tuesday, November 22, 2016

For every lightbulb moment



It's rare that an Apple ad fails to float my boat. But this one definitely does. Beautifully executed. But seriously why/how would this ad make you wanna go buy a Macbook?

Monday, November 21, 2016

Brandalism on the Underground

Vandalising and/or altering the messages in advertising is nothing new.

Hell smart arse kids have been doing it for years.

But a UK mob called the Special Patrol Group are taking this to a whole new level with they are calling brandalism.

They're claiming around 40 members of their group have been active on the London Underground of late.

And rather than defacing posters they're replacing them.

I reckon their work is possibly better than many of the ads they have covered up.

But then again what would I know?