Wednesday, January 28, 2015

What would Bernbach think?

Checkout the credits on an ad on most ad blogs these days and I guarantee you'll see many of the job titles in the pic above credited on the work.

A Creative Director I get.

Even an Exec CD makes sense.

But the rest of them?

It's job title mania meets ego on the loose.

Utterly ridiculous.

Bill Bernbach was a Creative Director. So too Ogilvy and Abbott.

So why the job title madness?

And why do we as an industry keep giving these people credit on work that has most likely not even passed under their collective noses?

Tuesday, January 27, 2015

Starbucks does good ad shock!

It was Martin Luther King Day in the US last week. MLK Day as it's more popularly known.

As you can imagine a bunch of hopeless social media types pumped out a series of godawful MLK related brand tweets. The less said about them the better.

Meanwhile in the New York Times none other than Starbucks ran a seriously good MLK ad.

Obviously it's hard to reproduce a full page broadsheet ad in a blog. So try clicking the pic for a better look.

As you can probably see the 'visual' in the ad is the alphabet backwards.

And the headline?

Well that says - It's time to look at things differently. Again.

For me this ad speaks volumes about America today. A country with massive inequality between rich and poor. Where shootings and race are an ongoing problem.

So kudos to Starbucks for encouraging people to think differently.

Here's hoping they start doing so. 

Monday, January 26, 2015

Stock Photobombs

This has got to be the funniest thing I've seen this week.

Freelance creative Matt Vescovo has created what he is calling The Stock Photobomber.

In essence Matt inserts himself into stockshots.

He is obviously bloody good with photoshop as the inserts look pretty seamless.

Check out more here.


Friday, January 23, 2015

Coolest dad in the universe



Love this film. I really do.

Could be because I grew up in Northern England.

Could be because I love the music.

Could be because I love the grit and authenticity in the casting.

Big thumbs up to McCann London. 

Thursday, January 22, 2015

A suit to travel in



Paul Smith has been using Vine to showcase a newly launched Travel Suit.

Fabulous way to demonstrate the product.

Don't you think?

There's a few more Paul Smith Vines here.

Wednesday, January 21, 2015

Human Technology for Beretta



Utterly mesmerising piece of film-making.

To be honest I (like you most probably) have no interest whatsoever in guns.

Yet this brand film kept me hooked till the end.

Never gonna buy the product. Obviously.

But man oh man I love how much they love their work. 

Tuesday, January 20, 2015

Cats love #PackAttack

No copy. No logo. No product.

Just what's left of the pack and a very tasty hashtag.

This is great advertising from Adam&Eve DDB in London.

It's also, quite probably, been created by a cat owner.



Monday, January 19, 2015

Arrogance and Porsche

Arrogance.

Especially from a brand.

It's something your very rarely see in advertising.

Which is a damn shame if you ask me.

Mind you most brands really don't have anything to be arrogant about.

Which is an ever bigger shame I think. 

Friday, January 16, 2015

Content about content

How much more content do we need about creating content?

Obviously quite a lot based on what I see in my Linkedin and Twitter feeds.

Seriously though. How 'bout we give the constant content crap a rest.

Even if it's only for one day.

Thursday, January 15, 2015

Nobody tells beginners



Lovely little film. Please watch.