Friday, March 07, 2014
Thursday, March 06, 2014
Dear oh dear
There's a particularly uninspiring billboard around the corner from where I live.
This press ad really takes the cake though.
I mean really. What the hell were they thinking with that headline?
And as for the 'Light it up' line. Well the less said the better.
Wednesday, March 05, 2014
Reminded me of a direct mail piece that landed in my mailbox the other day.
The mail piece had not one but five logos on it.
Talk about overkill.
Somehow i doubt that any half decent art director or designer would let a job like that go out the door.
So who's responsible for all this brand name and logo overkill?
I'll give you one guess...
Tuesday, March 04, 2014
Monday, March 03, 2014
What would Bernbach say?
And deservedly so.
But how would it look (and read) if it was made today?
Probably a lot like the ad above rework by the very cheeky Dr Draper.
Sure the copywriter would do their darndest to be witty and clever.
But a combination of client incompetence and legal department aversion to risk would likely result in a complete lack of charm.
The 'Join the conversation' line me smile though!
Saturday, March 01, 2014
Experience aids creativity
I can't remember where I first read it. It may even have been something John Hegarty or Steve Jobs said.
The pic above shows this beautifully I think.
The thing is that pic says it is about experience not creativity. But trust me when I say it's not.
What it clearly shows though is that age is not a barrier to creativity because the more experienced you get the better you become at spotting unseen connections.
Which kinda makes me wonder why agencies are so obsessed with youth.
Friday, February 28, 2014
Water from a phone?
In a nutshell is allows you to donate water to people who need it simply by putting your phone down for ten minutes.
Pretty clever huh?
Click here to find out more and get involved.
Thursday, February 27, 2014
An F U to cancer
Hopefully it's not a scam.
What I would say though is it would be 100% stronger if it had come out of England rather than Dubai because the Brits would've put a strong focus on the hand giving the two finger salute.
Still nice work by Y&R Dubai though.