Wednesday, October 22, 2014

Bonny Beckham in the highlands



Guy Ritchie behind the camera. David Beckham in front of it. Plus a soundtrack by Alt-J.

Yet all this ad left me wanting to do was go to Scotland.

I went to Edinburgh once. It was lovely.

But the landscapes featured in this film for Haig Club are nothing short of ravishing. 

Tuesday, October 21, 2014

Make me wanna buy

I was helping judge the end of year folios from a creative course the other day.

I was surprised that not a single student had done a piece of work that I'd consider to be offensive.

Bad yes. Poor taste absolutely. But nothing offensive.

Which made me kinda happy to be honest.

Why?

Because I've seen more than my fair share of student folios with ads designed to shock.

Ads that a good creative director would kill off at concept stage.

Which makes me think that the creative people who are generously giving their time to help young wannabes are instilling in them a good sense of what a great idea really is. 

Monday, October 20, 2014

Keep your awards to yourself

Recently I went to visit an agency that has won a veritable truckload of awards in recent times.

As the lift doors open and I walk in to the agency reception all I can see is an impressive (and imposing) collection of trophies.

Not one or two. Dozens.

All of them displayed behind glass throughout reception.

To be honest I found it a tad desperate.

I believe in awards and award shows. And I also believe an agency should be proud of their achievements.

But this just reeked of arrogance.

I was telling a friend who worked there about the first time I went to the Campaign Palace as a young creative.

At the time the were the greatest agency in the country and easily one of the best in the world.

Did they have awards festooned all over their reception?

No.

They were all dumped in a wheelbarrow that was sitting below the spiral stairway that led up to the upper floor of the agency.

That dismissive acknowledgement of the importance of awards to a multi-award winning agency thrilled me as a young man.

As a grey haired industry veteran the ostentatious display I saw last week most definitely did not.

Pic via

Friday, October 17, 2014

Red Bull's lack of wings

I heard the other day that Red Bull had been done for misleading advertising.

To be honest I simply rolled my eyes when I heard.

But last night I found out why.

Because it doesn't give you wings.

Seriously?

What a joke.

Sure the wings in question are metaphorical?

Good job the people who complained weren't around when Coke had the tagline Coke Is It.

Thursday, October 16, 2014

Typographic jokes

 Typography is not a joke. But it does make for good jokes though!



Wednesday, October 15, 2014

A good idea

Not sure I totally agree with this cheeky piece of inspiration from Y&R Dubai.

But I do know there's no feeling that comes close to the feeling you get when an idea happens.

Tuesday, October 14, 2014

Google camel cam



We've all heard or read about the camera car Google uses to capture imagery for Street View.

But I bet you didn't know they use a four legged camera when it comes to mapping the deserts of the middle east?

Monday, October 13, 2014

Take creative control


Friday, October 10, 2014

Upgrade to Pocket Plus



My wife came home with an iPhone 6+ on the day it was launched.

She loves it. But I reckon it's way too big.

In fact when I put it in the pocket of my pants I had trouble fitting it in.

Dutch telco KPN thought they'd have a bit of fun with the size of the new jumbo iPhone.

And I have to say I like it.

The pocket plus idea that is. Not the phone! 

Thursday, October 09, 2014

Advice from Lena Dunham



Great advice from Lena Dunham for all you writers out there feeling a little insecure.

Which let's be honest is pretty much anyone who earns a living as a writer.

Myself included.

This video is one of a dozen Lena has created to promote the release of her book Not That Kind Of Girl.

You can watch the full set here.