Wednesday, May 25, 2016

Happy Humpday



Tuesday, May 24, 2016

Beware the cliche



Buzzword bingo is a way of life in the corporate world.

And every industry has its own lexicon of acronyms 'n stuff.

But film?

It looks like even they fall prey to cliché. Especially when it comes to sound.

Monday, May 23, 2016

New low in advertising

Sponsored posts. Native advertising. Paid influencers. Bought, owned & earned media. Etc etc...

Much as I love the infinite possibilities of the modern age of advertising there are definitely times I long for the simplicity of the Madmen era.

This is especially so when I see what are so obviously blatant paid product plugs on Instagram.

The Insta above by US reality show 'celeb' Scott Discick has taken it to an all time low.

Either that or it's the best example of honesty in advertising I've ever seen.

Although somehow I don't think that's what it is.

Honestly. How dumb is this guy?

He actually posted the agency/client instructions along with the photo.

I wonder what Don Draper would think?

Friday, May 20, 2016

Man's best friend delivers



I honestly thought they'd stopped making beer ads like this one from Kronenbourg.

Great production values. Corny yet charming storyline. And a much revered celebrity thrown in for good measure.

Seriously what's not to love?

Thursday, May 19, 2016

Creative Process

Every morning of every day a creative person sits and stares at a blank sheet of paper.

It taunts you. It can haunt you. But put something on it and the feeling of elation is like no other.

At least until you have a better idea!

The artwork above is by Christoph Niemann. It's called Creative Process and you can buy it at his website

Wednesday, May 18, 2016

Intel in the sky



100 drones in the Palm Springs desert makes for a stunning display in the sky.

Nice idea for Intel but not so sure I want my night skies filled with bloody drones buzzing here there and everywhere. 

Tuesday, May 17, 2016

This GAP ad has been much discussed on social media.

And is it any wonder.

Attention to detail is everything in my book.

But it's obviously not so important at GAP. 

Monday, May 16, 2016

Spotify loves you

I'm not a big music streamer as I have a huge music collection so see no point in streaming what I already own.

Anyway...

I saw a post in my Linkedin feed the other day about someone who had just cancelled their Spotify subscription.

After unsubscribing the Spotify app started playing I Want You Back by Michael Jackson.

But wait there's more!

It then auto-loaded a playlist called Can We Still Be Friends?

Seriously. How cute is that?

Almost enough to get a person to change their mind if you ask me. 

Friday, May 13, 2016

Quality grapage


Wine in a can. Doesn't exactly spell class. Does it?

But wine in a can it is for The Drop.

It's a Rosé for young blokes.

Can't imagine any fella in Australia drinking this stuff.

But it's made in America where wine tastes are obviously different from ours.

Love the tagline though - Quality Grapage. No Breakage. 

Thursday, May 12, 2016

Not smoking is scary



This is surely the most unbelievable set of side effects ever to be covered in the small print of a TV pharma spot.

Been many a year since I lit up a gasper but I gotta tell ya I'd rather take my chances with cigarettes than Chantrix.