Thursday, October 02, 2014
Wednesday, October 01, 2014
They were the creation of Charles Bird a youth marketing specialist in the early '70s.
As a youth marketer he was a regular visitor to college campuses where he noticed the popularity of VW Beetles amongst students.
So he decided to turn them into mobile billboards.
Students we put on contract and paid $20 a month to drive them.
Nothing new or exciting about all this sort of stuff these days.
But back in 1970 it most certainly was.
Tuesday, September 30, 2014
In thru the out door
Monday, September 29, 2014
Can airport parking kill?
Obviously airportparkingreservations.com thought there may be other factors.
They also thought it was funny when they sent out the email above.
An email that a helluva lot of people didn't find funny. At all.
Friday, September 26, 2014
Thursday, September 25, 2014
Imperial Stout 426C please
But I never expected them to become the inspiration for beer packaging.
These cans were designed by Spanish agency Txaber and each can matches the colour of the beer variety inside.
They have aluminium bottles just like this too.
Here's hoping the beer tastes as good as the packaging.
Wednesday, September 24, 2014
Tuesday, September 23, 2014
Brand meme overkill
Monday, September 22, 2014
What makes Guinness so special?
For me Guinness is one of the world's greatest brands. Yet it's a drink that's hard to love for many people.
Anyway I love it. And I'm proud to say I worked on it when I was in London.
I also visited the brewery in Dublin on my 40th birthday.
So I think you can imagine how much I love this brand film with a seriously good narration by Cillian Murphy.
Friday, September 19, 2014
The Ice Bucket Challenge
It's like everyone is either doing it or writing about it.
Except in the boardrooms of corporations where half arsed marketeers are currently struggling to come up with their very own 'ice bucket' viral.