Friday, February 24, 2017

Make love not walls

There are so many brands who could have come out with the campaign line Make Love Not Walls.

But none did.

Except Diesel.

Good on them for spending their marketing money to promote love and harmony in these troubled times.


Thursday, February 23, 2017

Gap Archive Reissue



Been a while since I've seen a GAP ad. Which may explain why I really like this one. Lightweight as it is.

Wednesday, February 22, 2017

Not you when you're hungry

A couple of years ago I was so excited to find out we had booked the back cover of a glossy mag for an ad.

So of course we took even more care than usual to create something beautiful.

Sadly the magazine editor refused to run our ad on the cover. Offering us the inside of the cover instead.

We stuck by our guns and so the ad never ran.

No such problems for BBDO New York who created these very funny spook cover designs for the back cover and inside cover of the famous swimsuit edition of Sports Illustrated.

Huge kudos to everyone involved.


Tuesday, February 21, 2017

Sound & Vision



This is so lovely. It's a look into the work of foley artist Peter Bräker who did the most amazing sound design for a recent Freitag commercial. Click here to see the actual ad.

Monday, February 20, 2017

Free design resource

One of the great things about the internet is the access it gives people to things that were previously unaccessible.

The democratisation of technology I do believe it's called.

Case in point is this site where O'Reilly Media have posted 20 free design related e-books for free download.

That's free download.

Seriously what are you waiting for? Click here and dig in! 

Friday, February 17, 2017

Big ideas are hard work



Thursday, February 16, 2017

Landing in style



One of the oldest rules of advertising states that when you have nothing to say then you should use showmanship. Kudos to Hackett for doing it so well. 

Wednesday, February 15, 2017

Words or picture?

I dunno about this ad. It's a bit too clever for its own good if you ask me.

As the old adage goes, a picture paints a thousand words.

Yet all the words in this ad from M&C Israel really don't paint a picture for me. 

Tuesday, February 14, 2017

Trott on Bernbach



Love Dave Trott and love his passion for the work of Bill Bernbach. Doubt 'The Donald' would be a fan but I most definitely am! 

Monday, February 13, 2017

Turning heads

Been so such in the trade press of late about dodgy numbers in online advertising.

Well here's some digital advertising whose numbers you can trust.

Why?

Because they're actually displayed on the billboard.

Using facial recognition technology each time a person looks at the Mazda it adds another number to the 'heads turned so far' headline.

Showing not only how eye catching the car is. But also how many people actually took a moment to view the ad.