Friday, April 18, 2014

If it ain't broken break it anyway

A few years back I was approached about an ECD role with a digital agency.

I was CD at Wunderman at the time and loved working there. So I wasn't all that interested in the job.

But they were very interested in me.

So I went for the interview which took place over beers.

Then another. And another.

At the third interview the MD ask me about my ideation methodology.

That was when I knew the agency wasn't for me.

I liked the guys and their agency but I knew from that question that I wouldn't be the right fit for them.

Yes there are many proven techniques for having ideas. But sometimes you just have to be prepared to show up and break things. 

Thursday, April 17, 2014

Silence on ANZAC Day

It's ANZAC Day in Australia next Friday.

A day where we stop to remember the sacrifices of brave young people during times of war.

This year is particularly significant at it is the centenary of the beginning of the First World War.

Every year I buy a badge or something similar to help raise money for returned soldiers.

Not sure I'd buy a minute of silence on my iPhone though.

Yes it's a clever idea.

Yes it raises money for a good cause.

And yes the minutes of silence were recorded by Australian Defence Force members and their families from conflicts in Iraq, Afghanistan and Vietnam.

But the idea of listening to your phone as a mark of respect or quiet contemplation just doesn't sit well with me.

Yes we need to get the kids involved.

But seriously.  Why can't we just take a moment on this most solemn of days to be alone with our thoughts, rather than our phones?

Wednesday, April 16, 2014

Old and new skills



This very clever idea has already been recognised at a few award shows.

What I love about this little video though is it shows the handmade nature of the idea.

Woodwork. Soldering irons. And computer programming.

A coming together of old and new skills. Beautiful.

Tuesday, April 15, 2014

Trouble in mind

One of the most frustrating things about life as a creative (and even more so as a Creative Director) is constantly disagreeing with people.

You have to stand your ground.

You have to argue your point.

And you need to know that what you are doing will make a difference despite not making less visionary people happy. 

Monday, April 14, 2014

Farewell Friends

My daughter is mad about the TV show Friends.

In fact she has the entire series on DVD.

Which is great 'cause I'm fond of it too.

On the w/e she emailed the ad above for the final screening of Friends on Britain's Channel Four.

It's brilliant don't you think?

Obviously not a campaignable thought. But a damn fine ad none the less.

Friday, April 11, 2014

Nicole and Jimmy



I'm not generally a fan of fashion advertising. And I'd like to tell you how much I love this new Jimmy Choo ad with Nicole Kidman. But I can't because it's little more than smoke and mirrors with a catchy soundtrack. Love to know how much Kidman got paid! 

Thursday, April 10, 2014

Thought for the day



Wednesday, April 09, 2014

Fruit swirl

There's absolutely no sign of a so called big idea in these press ads for Queensberry Fruit Swirl.

But gee they're beautiful. And clever.

Which is enough to get them a fruity thumbs up from me.


Tuesday, April 08, 2014

Cereal box psychology

Obviously America has way more sugary kids breakfast cereals than we do in Australia.

But that doesn't mean we don't have plenty.

Last night I stumbled on this great infographic on kids cereals by Cornell University.

I know there's a lot (and I do mean a lot) of science behind the placement of goods in supermarkets.

But I never pictured it was a seriously sinister as the infographic shows.

Click the pic if you want a better look. 

Monday, April 07, 2014

Lighting up the city



I've loved neon signs ever since I was a kid. I think it's why I love Japan so much. It's neon heaven.

I hope you enjoy this 10 minute doco on neon signage from the Hong Kong Museum of Visual Culture. I know I did!